Dr. Serna has a diverse and accomplished background in business and education that includes leading change management and process re-engineering initiatives in public higher education, large, private-sector enterprises, the U.S. Army and NASA.

His work at the University of Arkansas – Fort Smith (UAFS), an institution with an enrollment of 6,600 students and annual budget of $80 million, has included leading initiatives focused on student success, student retention and data-driven innovation.

His experience includes leading the development of analytical strategies at local, state and national levels, having managed strategic planning, program development, external funding, change management, and process reengineering at public universities as well as with international corporations, the U.S. Army and NASA.

Serna entered the higher education sector in 2007 when he began teaching information systems, and has taught varying information systems and leadership courses for the past 12 years.

At the University of Arkansas – Fort Smith, he was engaged in the local community, serving with the regional chambers of commerce, development boards and service activities.

Serna earned a Doctorate of Education in Higher Education Administration from the University of Alabama, a Master of Management Information Systems from Auburn University, a Master of Science in Industrial Management from Clemson University, and a Bachelor of Science in Business Administration from Winthrop University.